Non-Profit & Charities
Mastering the challenges of the non-profit sector with H&Z!
Business meets Charity – innovative and customized solutions for your non-profit organization!
The non-profit sector is facing huge challenges. The digital transformation of organizations, declining donations, and new players and platforms entering the donation market will determine the agenda of non-profit organizations in the upcoming years.
At the same time, donors are becoming more and more demanding and expect a high degree of transparency and participation in the projects they support. They are looking at an increasing number of offers, which reduces the loyalty to individual non-profit organizations and increases the importance of a clear positioning.
Our experts combine many years of experience in both the non-profit as well as the profit sector and help your organization to develop tailor-made solutions and support their implementation with their head, heart and hands.
Donor Journey and Donor Personas:
Using Personas allows to take the donor's point of view and to accompany him/her effectively on the Donor Journey.
SocialMediaMarketing
Social media platforms are gaining massively in importance – today 93% of all purchase decisions in the profit sector are already influenced by social media.
Positioning - "Your story"
A clear positioning strengthens the effectiveness of your communication measures and helps to differentiate yourself from other non-profit organizations.
Our Expert for Non-Profit Organizations & Foundations
Thomas Zachau
Senior Partner
Hans-Martin Lauer
